Pool quotes from different builders use different formats, different terminology, and different inclusion patterns. Comparing them feels impossible. The Apples-to-Apples hack flattens the differences into a single comparison. Here’s how to do it.
Step 1: Build a Master Spec List

Make a single spreadsheet listing every component of the project: pool size, depth, shape, finish material, decking, equipment (pump, heater, filter, sanitation, automation), excavation, electrical, plumbing, fencing, permits, landscape adjacent, lighting. The list is the comparison framework.
Step 2: Map Each Quote to the List
Take each builder’s quote and map every line item to your master list. Some line items will be missing from one quote and present in another. Mark missing items as ‘excluded’ for that quote so you can see exclusions explicitly.
Step 3: Quantify Allowances Realistically
Where a quote uses allowances (‘decking allowance: $15K’), estimate what the allowance actually buys based on real Tennessee pricing. If the realistic delivered cost is $25K, mark the allowance gap. Apples-to-apples requires real numbers, not placeholders.
Step 4: Total Each Quote With Realistic Adjustments
Quote total = contract value + excluded items at market price + allowance shortfalls. The number you’ll actually pay is rarely the contract value. The realistic total is what to compare across builders.
Step 5: Compare the Realistic Totals
Often the ‘cheaper’ quote turns out more expensive once exclusions and allowances are factored. The Apples-to-Apples comparison regularly flips homeowner decisions toward the apparently more expensive but actually more transparent quote.
Ready to Get Started?
Good Day Living’s pool quotes are detailed enough to compare directly. gdayliving.com or (629) 299-1460.